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WTM: Greece Is a Favorite Holiday Hotspot for Brits in 2022

Greece is attracting British tourists as airlines reveal that flight bookings have increased dramatically recently – reaching pre-pandemic levels when entry restrictions were not imposed. and sister brand Jet2CityBreaks will operate flights and city breaks to Athens for the first time. Flights will begin in April 2022 at Birmingham, Manchester and Stansted airports, reports.

Moreover, during a meeting with British Undersecretary for Transport, Robert Curtis, the Greek Tourism Minister, Vassilis Kiklias, urged the ease of travel restrictions between the UK and Greece, as this would benefit both British visitors and Greek tourism and education.

According to the World Travel Market (WTC) report, Greece was among the top destinations UK citizens plan to visit in 2022, trailing France, Italy and Greece. The report further reveals that 34 percent of respondents claimed that they would “definitely” travel to Greece and its overseas islands in 2022.

Furthermore, the country is a tourist and business attraction as it was ranked third by companies planning to do business there, right after Saudi Arabia and Italy (48 percent). About 38 percent of respondents chose Greece as a province for their potential project.

Another key point in the report is the country’s recovery rate in the last summer season, which impressed many travel and tourism agencies.

>> Traveling to Greece amid COVID-19: Here’s what you need to know

Analysts noted the efforts of the Ministry of Tourism and the Greek National Tourism Organization (GNTO) to improve connectivity by launching a partnership in August with budget airline Ryanair. Other efforts include the country’s All You Want Is Greece campaign, which promoted summer holidays on Greek islands in the UK, Germany and Italy markets.

Previously, revealed that tourism in Greece has almost fully recovered with arrivals in September reaching 75 percent of pre-pandemic levels. Furthermore, the country has already achieved its target of generating 50 percent of pre-pandemic revenue for 2019.

Compared to 2020, tourism increased by 79.2 percent and the number of travelers reached 14.8 million. Moreover, the country reached its peak in the tourism sector in August when it welcomed four million travelers, up 125.5 percent over the corresponding period last year.

The Greek government is working to make the country a sustainable destination – all over its mountainous landscapes and making tourism continue all year round to adapt to travelers’ holiday seasons.

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