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Germany’s Tourism Industry Reports Significant Increase in Int’l Demand

The report of the German National Tourism Board (GNTB) revealed that German tourism has seen an increasing growth in international demand for tourism.

Moreover, Site Minder’s World Hotel Index revealed that about 30.8% of the total 400 global hotel reservations for October 2021 are registered in German hotels, reports.

Moreover, major market research firm Ipsos announced that Germany was once again selected as the number one spot in the Anholt-Ipsos Nation Brands Index (NBI) 2021, with a score of 71.06 points, an increase of nearly 1.94 points from 2020.

For this year’s Nile Basin Initiative, more than 60,000 interviews were conducted with representatives of the population of over 18 years in 20 countries from July 6 to August 13, 2021.

NBI is primarily a multinational provider of market research and consultancy headquartered in France in 1975 and is now widely spread to other countries, including Spain, the United Kingdom, Italy and Central Europe.

According to Forward Keys, the number of international flights arriving in Germany rose to about a quarter compared to 2019 levels by July 2021. Moreover, it was back to about a third of pre-COVID levels in August and September 2021.

In addition, sales of international train tickets to Germany through Deutsche Bahn e-commerce sales channels amounted to 37.0% in 2019. On the other hand, from January to July 2021, 41.5% until August, and 44.3% until September 2021.

“The latest news shows the direct link between Germany’s excellent reputation, the growing desire to travel in our home markets, our counter-cyclical marketing activities, and the successful recovery strategy for the upcoming tourism revitalization, as well as Germany’s position as a travel destination in the increasingly fierce competition among destinations,” Petra said. Hedorfer, CEO of the German National Tourism Board.

In 2021, Germany ranked first for the fifth time in a row, while the province overall ranked first for the seventh time in the Nile Basin Initiative, finally meeting the ranks of the United States. On the other hand, the United Kingdom slipped from second place to fifth place in 2021.

Japan and Italy moved up the rankings, with Japan debuting in the top three for the first time since 2018. It also moved up from fourth place in 2020 to third place this year with a positive result in exports, tourism, culture and people. On the other hand, Italy advanced from sixth to fourth place with strong opinions on culture, tourism and people.

Furthermore, the report shows that Germany is ranked in the top ten of five categories that make up the National Brands Index: exports, government, culture, tourism, and immigration/investment.

Survey respondents estimate Germany at 73.24 points in the tourism sector, 2.65 points higher than the previous year, ranking the country 10th globally. In the tourism subcategories, respondents rated the tourist location as above average, especially for the ‘historic buildings’ and ‘lively cities’ subcategories, which ranked Germany seventh in each.

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