The French Prime Minister, Jean Castix, presented to its citizens Destination France a ten-year plan, with a budget of 1.91 billion euros aimed at the recovery and transformation of the hard-hit by the pandemic tourism sector.
The announcement came on a visit to Amboise, during which the Prime Minister also said that France will become a leading sustainable tourism destination in the world by 2030. Moreover, the decade-long plan intends to include two main goals:
Consolidating France’s position in a sustainable way as a leading tourist destination in the world and regaining the first position in terms of tourism revenues
We want to conquer and restore talent. There is an increasingly strong desire for sustainable tourism.” Castex said France also needs to offer “higher quality” tourism, which requires digital investments.
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The budget will include renovating hotels, cafes, restaurants and other buildings to make them more sustainable. Moreover, the government intends to make transportation more environmentally friendly by promoting bicycle tourism. In addition, France will ease rules aimed at bringing in more investment in the tourism industry and making jobs in this sector more desirable, TheSchengen.com reports.
The plan was developed by the Minister of State for Tourism, Jean-Baptiste Lemoine, and the Minister Plenipotentiary for Small and Medium Enterprises, Alain Greste. It includes four key points such as conquest and recovery of talent to offset the labor shortage faced by tourism, enhancing tourism resilience and achieving a quality boom, adding environmental transformation to the sector and preserving and highlighting heritage through supporting local communities.
However, the chances of tourism recovering seem slim at the moment as EU governments are experiencing the fourth wave of COVID-19, with the number of positive cases increasing exponentially.
Previously, TheSchengen.com reported that Austria was under lockdown, with the number of COVID-19 cases increasing to around 15,208 in the past 24 hours. This national measure will be in effect until December 13 and, as the chancellor indicated last week, was announced in an effort to prevent a fifth wave. Germany does not rule out a lockdown option either, with 42,727 cases recorded in the last 24 hours and 75 people have died from the infection recently.
Although travel organizations such as the World Travel and Tourism Council (WTTC) forecast a nearly 35 percent increase in French tourism in 2022, research by the organization revealed that while the sector has made significant progress, it still lags behind. world level.