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Croatian Tourist Board Introduces New Campaign to Attract German Tourists

The Croatian National Tourism Board (CNTB) has launched a new campaign to encourage early bookings in one of the most important Croatian tourism markets, Germany.

According to Croatia Week, the campaign will be active until the end of March on some important booking platforms in the German market, such as Urlaubspiraten.de, Expedia.de and Weg.de as well as resereporter.de and TheSchengen.com reports.

“In some markets the trend of previous travel bookings has reappeared, for example in our most important emitting market, Germany, where we have decided to conduct this campaign. Our goal is to position our country as one of the top foreign destinations for Germans, and we are sure that many of them will book their flights. This year much earlier than in the past two years, which was due to the coronavirus pandemic.Kristian Stanicic, Director of CNTB, in this regard, noted that it is very clear, it is called a last minute request.

Staničić stressed that they aim for the latest project plans to generate around 10 million impressions.

The primary focus of the campaign will be on tourism products that have attracted the most German citizens, including tourism and culture.

As part of the campaign, Croatia is also being promoted through dedicated Croatia landing pages located on select platforms where users can instantly book accommodation.

According to figures published by the eVisitor system, last year, a total of 21.2 million overnight stays were registered in Croatia from the German market, which is equal to the figures for 2019.

The authorities in Croatia are trying to attract a large number of international visitors in order to help the tourism sector, which has been severely affected by the spread of the Corona virus, the recovery of its new strains, and to prevent another devastating situation in this sector.

Recently, figures provided by the Tourism Sub-Account of Croatia revealed that in 2019, incoming tourism in Croatia accounted for a total of 86.98 percent of domestic tourism expenditure.

Besides, the same source showed that domestic tourism spending in 2019 amounted to 13.2 percent, while domestic tourism spending for resident visitors also registered an increase.

“The tourism spending of resident tourists on domestic flights represents 73.39 percent of the tourism spending of resident visitors on domestic flights, while the tourism spending of residents staying on the same day constituted 26.61 percent,” the statement said.

Despite the ongoing epidemiological situation, the number of international visitors in Croatia has seen an increase.

The authorities in Croatia previously announced that in November alone, the country received a total of 221,000 tourists.

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Source: schengenvisainfo.com

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