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Barcelona Becomes Part of UNWTO’s Network of Sustainable Tourism Observatories

Barcelona Tourism Observatory has become part of the International Network of Sustainable Observatories (INSTO) of the World Tourism Organization in order to help the tourism sector move towards more sustainability.

Barcelona is among the most preferred tourist destinations in Europe while this sector accounts for ten percent of the domestic gross domestic product, reports.

The latest decision will also help Barcelona recover from the damage caused by the coronavirus and its new strains and also deal with a large number of international visitors.

In this regard, the Secretary-General of the World Tourism Organization, Zurab Pololikashvili, said, “We warmly welcome Barcelona to our growing global network of observatories.”

Pololikashvili noted in this regard: “As one of the world’s leading destinations, the observatory can help Barcelona better manage the tourism sector, recover and grow again in a more sustainable way for the benefit of visitors and residents alike.”

The President of the Executive Committee of Barcelona, ​​Eduard Torres, stressed that the latest decision underscores the importance of the role of international Barcelona in the tourism industry.

Being part of the network will help Barcelona City Council make data-driven decisions in order to achieve the objectives of managing the visitor’s economy within the frameworks of the sustainability of the local economy “as well as increasing returns and benefits for citizens”, according to Barcelona City Hall Tourism and Creative Industries Consultant Xavier Marce.

On the topic, the President of the Barcelona Provincial Council, Nuria Marin, stressed “the necessity of linking the city of Barcelona with the rest of the province of Barcelona within the concept of Destination Barcelona to analyze the broader reality of tourism activity”.

The International Network of Sustainable Observatories was created in order to support the improvement of sustainability in the tourism industry.

The authorities of European countries are constantly trying to find new ways to help sustainable tourism in the future.

Previously, authorities in many countries around the world held a meeting to discuss new ways that would help in investing in the sustainable future of the travel and tourism industry.

The summit took place in November in London, while welcoming several leaders, entrepreneurs and experts from the World Travel and Tourism Council and the World Travel Market (WTM), the United Nations World Tourism Organization (UNWTO).

On the previous issue, the Council of the European Union called on the EU Commission and Member States to present a common European Tourism Agenda 2030/2050 to help the green tourism ecosystem in Europe.

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