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Americans Skeptical About Travelling to EU Due to War in Ukraine

When the COVID-19 pandemic subsides, European destinations will face further losses in tourism, as Russian innovation in Ukraine has worried travelers, especially Americans who were planning to travel to the 27-nation bloc this summer.

According to James Ferreira, president of InteleTravel, an online travel agency with more than 70,000 travel advisors, the war in Ukraine is affecting Americans who were planning to travel to Eastern Europe and elsewhere in the region, reports.

Ferreira reveals that declining ticket sales, cancellations, postponements and lower bookings for Croatia, Czech Republic, Poland and other destinations, have proven the difficult situation in bookings, as he also noted that these destinations have “largely disappeared from booking data and even search data”.

Furthermore, Ferreira noted that the war affects all international flights, including Greece, Turkey, Israel and Western Europe. In addition, he said, she has risked summer vacation destinations such as Switzerland, the United Kingdom, Germany and France, which are not close to the tension zone, but the psychological impact can be palpable.

“The cancellations for flights that Americans have already booked to Europe have already begun, although many cancellations are based on psychological fear,” Mahmud Khan, director of the Department of Hospitality and Tourism Management at Virginia Tech’s Pamplin School of Business, told Forbes.

He noted that the war broke out while people were planning their summer vacations, and it would affect the tourism industry, as travelers could get away from Europe.

According to a MMGY Travel Intelligence survey, 62 percent of Americans cited the war in Ukraine as expanding into neighboring countries as a concern for them to carry out their travel plans to Europe. According to COVID-19, only 31 percent cited this factor as a concern, while 47 percent said they want to wait and see how the situation in Ukraine develops before they make their plans for this year.

The International Air Transport Association (IATA) warned that this would happen earlier, saying that European countries would be affected by the war, especially neighboring countries.

In general, we are moving in the right direction, but there are some concerns. The Asia Pacific region is slow to recover. While Australia and New Zealand have announced measures to reconnect with the world, China is showing no signs of easing its COVID-free strategy. Willie Walsh, Director General of the International Air Transport Association (IATA) said:

The war could affect Russia the most, which would see its large domestic market weakened by the sanctions imposed.

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